BerrySweet
Brand identity for blueberry grower BerrySweet: logo, color palette and packaging.
- Client
- BerrySweet
- Sector
- Agriculture and food
- Services
- Logo design, Brand identity
- Tools
- Photoshop, Illustrator, InDesign
Brief
The goal was to pair a fresh, natural product with a warm, quality brand people remember.
Approach
Three directions, a rounded friendly logotype, a leaf-and-berry emblem and an elegant script, sit on blueberry purples and blues balanced by cream, applied consistently to the product box and digital touchpoints.
Deliverables
- Three alternative logo directions with emblem notes
- Color palette and typography
- Product packaging
- Logo usage examples
Project images
1 / 27
Credits
Creative lead: Hüseyin Erkaya · Design and production: the Chilipepper Digital team
