E2 Grup İnşaat
Brand guidelines for E2 Grup İnşaat that collect every rule, from logo to construction-site applications, in one document.
- Client
- E2 Grup İnşaat
- Sector
- Construction and real estate development
- Services
- Brand identity, Logo design
- Tools
- Photoshop, Illustrator, InDesign
Brief
The chosen logo needed a complete guidelines document so it is used consistently in the office, on site, online and in sales materials.
Approach
We built the guide with an architectural discipline: logo measurements and clear space, a black, grey and gold color system, Rajdhani for headlines and IBM Plex Sans for text, then every application from stationery to flags, signage, vehicles, web, app icon, bags, hard hats and project posters, with dimensions.
Deliverables
- Logo, versions, clear space and misuse
- Black, grey and gold color system
- Rajdhani and IBM Plex Sans typography
- Business card, letterhead, envelope and folder
- Flags, signage and vehicle livery
- Web, mobile and social media applications
- Hard hat, bag and project posters
- Brand guidelines (2026)
Project images
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Credits
Creative lead: Hüseyin Erkaya · Design and production: the Chilipepper Digital team
