Thehu Hotel
Corporate identity for Thehu Boutique Hotel, from four logo directions to stationery and in-room products.
- Client
- Thehu Boutique Hotel
- Sector
- Tourism and hospitality
- Services
- Brand identity, Logo design
- Tools
- Photoshop, Illustrator, InDesign
Brief
Thehu, a boutique hotel in Cappadocia, and its sister brand Thehu Automotive needed a system that works together while each keeps its own character.
Approach
Four directions: a bold "HU" in black, red and teal; a refined "hu" in green and cream; a "thehu" ligature in purples; and a vertical "THEHU" in navy and sand, each shown with Cappadocian landscapes, signage, slippers and towels. The chosen direction became a full identity set with stationery, key tags, notebooks and room products.
Deliverables
- Four logo directions and construction
- Combined hotel and automotive logo use
- Palette and typography for each direction
- Business card, letterhead, envelope and notebook
- Key tags, slippers, towels and room products
- Signage and "Reserve your stay" visual language
Project images
1 / 53
Credits
Creative lead: Hüseyin Erkaya · Design and production: the Chilipepper Digital team
See the full project on Behance →
